The title of this article, is also the name of the project presented to the press at the Rocca Albornoziana in Spoleto. It is emblematic of the spirit o f the project itself and of the objectives that it intends to pursue.
La Rocca is the symbol of Spoleto, a city that is a chest containing distinguished treasures, not only within and outside its walls, but also beyond the fortress itself, which has stood for centuries as a its suggestive sentinel. Behind the fortress, commissioned by Pope Innocent VI and built under the guidance of Cardinal Egidio Albornoz,there is what is called the Spoleto Mountain. The ridge extends for about 7000 hectares between the Flaminia state road and the Nera Valley. It contains many natural, historical and religious treasures, which can be experienced through suggestive paths that are worth to be known and appreciated.
Dalla Rocca alla Roccia aims of enhancing, promoting and redeveloping the strong bond between Spoleto and its mountain by proposing routes that from the “Rocca” – heart of the whole project – wind both towards the city center and towards itineraries in the heart of the mountain.
The project, winner of public tender: “Por Fesr 2014-2020 Cultural and Creative enterprises”, will be realized by the Icaro Network, composed of three Umbrian companies of excellence: Hyla Nature Experience (project leader), an association through which experiential initiatives are organized in contact with nature; Int.Geo.Mod. Srl, former spin-off of the University of Perugia, which deals with research and development in the field of local marketing and by the Link 3C Cooperative Company which has developed the Umbrex Circuit, an innovative platform which facilitates traders in buying and selling, and offers the chance of using commercial credits for the payments.
New technologies to support the tourism
Dalla Rocca alla Roccia has been recognized an innovative idea because it offers an integrated solution of new technologies to support tourism and provides a complete answer to the different needs of the potential tourist. Innovative supports have been identified, in order to promote sustainable tourism and improve the accessibility for disabled people. Moreover, the project includes the creation of immersive experiences for tourists, thanks to green paths and light mobility networks. Dedicated packages for families and schools will be available, so as specific tools designed to communicate the beauties of the territory to children, thematic events about the environment and the local history, scientific conferences and enogastronomic itineraries.
The multimedia center and the innovative app
The Rocca of Spoleto will become a multimedia center where, through totem touchscreen, it will be possible to have multilingual information about the main sites of interest in the area. The Rocca will be the centre where renting special laptops which will accompany the tourist through the path choosen. The App of virtual reality, through a highly innovative technology, will automatically activate near the sites of interest identified by the project, and will provide information, photos and videos.
Tourist packages and commercial credit circuits
Specialized excursionist guides will guide the visitors to the discovery of the Spoleto’s mountain paths. We are talking about: the “Greenway del Nera”, the “Fontanili of Monte Fionchi”, “Monteluco” and the hiking network of the environmental areas of the Spoleto Municipality. These itineraries will be included in real tour packages through an activity involving the receptive structures of the territory. Furthermore, they will be proposed in the complementary regional market of the Circuit Umbrex and in the commercial credit circuits of other eleven Italian regions, through the internet portal www.viaggiareincrediti.it.
The Laboratory of Earth Sciences
Another remarkable element of the project will be the Laboratory of Earth Sciences: a special classroom with panoramic projections for providing an immersive educational space thanks to video mapping techniques. Here there will be a bookshop too, for the sale of books / guides about the territory and gadgets inspired by the branding of the project.
The project will be promoted through the Internet website www.dallaroccaallaroccia.it – currently under construction. It will provide updated information, the chance of online booking of the services offered, links with the accommodation facilities of the territory. The access to a virtual newsstand in which the digital editorial material on Spoleto and its highlights will be collected.